Gov. Hickenlooper’s office has put together a clever and in-your-face campaign to alert teenagers to the dangers of marijuana. Human size lab-rat cages are being placed at skate parks, libraries, professional sporting venues (Coors Field to start), concert locations (Red Rocks) and other public places.
I think it is a fantastic campaign. To learn more about it, click here to read today’s article in The Washington Post.
(incidentally, I’d like to see this kind of ad campaign go nation wide and also be used for prescription drugs…which would make Big Pharma absolutely crazy)