“My concern is the Marlboro-ization or Budweiser-ization of marijuana,” said Ethan Nadelmann, executive director of the Drug Policy Alliance. “That’s not what I’m fighting for.” This quote it taken from an article on NBCnew.com that discusses, among other things, how the alcohol and tobacco industries warily view marijuana as both a threat and an opportunity. One thing everyone agrees on is that Big Pot is here to stay.

Mr. Nadelmann has been a pawn for the wrong side and it seems like only now is he beginning to realize that the same marketing whizzes that got America hooked on Starbucks will churn out several new generations of ardent marijuana users. He should look up the term unintended consequences. The most irritating part about this is that multiple people told him this is exactly what would happen.